Course Description – It is finally time to put in the trick plays. Your organization has learned how to block and tackle correctly, now it’s time to run! Learn practical next step action items for your web and marketing staff to put in place.
- Optimizing the Basics: The “Give” Button
- Watching a Sermon VS. Attending a Sermon
- Using Youtube to Add Giving Opportunities
- Utilizing Website Funnels for Giving
- Testing Elements of a Landing/Donation Page
- The Essentials of a Landing Page
- Matching a “Case for Support” With Donor Level
- Creating Donation Pages (For Specific Purposes)
- Displaying Testimonials & Success Stories
- Communicating the Impact of a Gift: Show, Don’t Tell!
- Sharing Your Links on Social Media
- What to Do (& What Not to Do) With Your Email List
- How to Define a “Good Ask”
